AWARD: Gold
Big Spoon
PRIVATE BRAND: Big Spoon
RETAILER: ALDI
COUNTRY: Australia
CATEGORY: G10. Frozen
AGENCY: Motor Brand Design

BRIEF:
Create a new brand offering that communicates quality indulgence without the frills.

No holding back. Vibrant hues create immediate shelf appeal and easy navigation between flavour variants. Big, bold, hand-styled typography utilises onomatopoeic copy to reaffirm positioning.

CREDITS:

• Design Director – Peter Cooper
• Group Account Director – Nikki Moeschinger
• Project Manager – Alex Sinclair
• Brand Manager – ALDI Stores