AWARD: Gold
Special Moments
PRIVATE BRAND: Jumbo
RETAILER: Jumbo Supermarkten N.V.
COUNTRY: Netherlands
CATEGORY: B4. Holiday or Limited Edition Private Brand
AGENCY: OD

BRIEF:
Jumbo Supermarkets offers during each holiday a wide range of products which suit the moment best. The design strengthens the idea of celebrating a special moment by using desigs and contemporary styling. The products look like presents instead of ‘just’ products.

CREDITS:

• Rik van der Loo (Jumbo)
• Menno Mulder (creative director, OD)
• Jurgen de Kok (designer, OD)
• Jessica Nielsen (illustrations)
• Wilkins (Photography)