AWARD: Gold
Bikehut: By cyclists, for cyclists
PRIVATE BRAND: Bikehut
RETAILER: Halfords
COUNTRY: United Kingdom
CATEGORY: H15. Home Improvement
AGENCY: Storm Brand Design

BRIEF:
Halfords wanted to redevelop their Bikehut brand to compete with key brands in the growing cycling sector. Historically, the brand had a clinical look. However, we created an authentic and believable range that celebrates and speaks directly to the world of everyday and occasional cyclists alike.

CREDITS:

• Glyn Robinson (Creative Director)
• Christopher Bee (Senior Designer)
• Marisa Hanks (Artworker)
• Alexandra Booth (Account Manager)