AWARD: Gold
Pick n Pay Mid-Tier Design
PRIVATE BRAND: PnP
RETAILER: Pick n Pay
COUNTRY: South Africa
CATEGORY: B2. Redesigned Brand
AGENCY: Galileo Global Branding Group

BRIEF:
PnP’s mid-tier brand needed to be repositioned so that perception of quality, local production and satisfaction is most important. We created an ethical, natural and local South African mood using a claim in each product translated in the main four South African languages.

CREDITS:

• Design: Jens Sievert
• Executive Account: Margarida Lacerda