AWARD: Gold
Pams Honey
PRIVATE BRAND: Foodstuffs Own Brand
RETAILER: Foodstuffs Own Brand
COUNTRY: New Zealand
CATEGORY: G9. Packaged Goods
AGENCY: Brother Design

BRIEF:
Pams Honey has cleverly avoided printing limitations and successfully created a well-crafted, charming range! Variants feature unique botanical illustrations on creamy-golden pots with a playful busy bee signing off, creating a warm and approachable look to set Pams apart from the competition.

CREDITS:

• Creative Director: Paula Bunny
• Designer: Debbie Hyde
• Illustrator: Debbie Hyde
• Client – National Private Label Manager: Jocelyn McCallum