AWARD: Gold
Pams Popcorn
PRIVATE BRAND: Foodstuffs Own Brand
RETAILER: Foodstuffs Own Brand
COUNTRY: New Zealand
CATEGORY: G9. Packaged Goods
AGENCY: Brother Design

BRIEF:
Pams Popcorn is filled to the brim with old-fashioned charm and the ‘popcorn promise’ of good times and sharing. A natural palette of simply-patterned papers formed the backdrop for the iconic tub silhouette, featuring handcrafted type on a unique and distinctive range.

CREDITS:

• Creative Director: Paula Bunny
• Senior Designer: Justine Rankine
• Illustrator: Stephanie Baxter
• Client – National Private Label Manager: Jocelyn McCallum