AWARD: Gold
Pams Baked Beans & Spaghetti
PRIVATE BRAND: Foodstuffs Own Brand
RETAILER: Foodstuffs Own Brand
COUNTRY: New Zealand
CATEGORY: G9. Packaged Goods
AGENCY: Brother Design

BRIEF:
In a landscape of cluttered, hard-to-navigate ranges, Pams Beans and Spaghetti set out to make this family favourite comforting again. Photography depicts hearty, rustic taste inspirations, while bold typography and variant color blocks create a down-to-earth personality that pops off the shelf.

CREDITS:

• Creative Director: Paula Bunny
• Senior Designer: Justine Rankine
• Photographer: Shaun Cato – Cato Photography
• Food Stylist: Jo Wilcox – Silverspoon
• Client – National Private Label Manager: Jocelyn McCallum