AWARD: Gold
Pop!
PRIVATE BRAND: Jumbo
RETAILER: Jumbo Supermarkten N.V.
COUNTRY: Netherlands
CATEGORY: G9. Packaged Goods
AGENCY: OD

BRIEF:
Snacking is big in the Netherlands and beside potato chips, other concept are booming. Like popcorn. Jumbo wanted to stand out with a innovative packaging which should give you a home theater experience. Using the pop-art for pop-corn finished the design.

CREDITS:

• Sabine Snijders-Simons (Jumbo)
• Frank van der Mei (Jumbo)
• Niels Alkema (OD, Marleen van de Pol (OD)
• Richard Simonse (illustrations)