AWARD: Gold
Selecção Continente Cream Cheeses
PRIVATE BRAND: Selecção Continente
RETAILER: Sonae MC
COUNTRY: Portugal
CATEGORY: G8. Fresh
AGENCY: Sonae MC’s internal design team

BRIEF:
Mainstream range: Fun and relaxed design, using vibrant colors and icons pointing to the flavor and benefits full filed with the cream cheese texture.

Premium Selection: gourmet approach, with icons based on the origins and tradition of Mediterranean flavors also with texture of cream cheese.

CREDITS:

• Sonae MC’s internal design team