AWARD: Gold
Etos tea
PRIVATE BRAND: Etos tea
RETAILER: Etos
COUNTRY: Netherlands
CATEGORY: G12. Beverages: Non-Alcoholic
AGENCY: Millford

BRIEF:
Etos is the Netherlands’ best-known drugstore. Etos wanted a high-quality product that matches a natural, healthy lifestyle and which has every right to be among the store’s wellness products. Each variant needed to clearly communicate its function, favor or mood.

CREDITS:

• Millford: Tahir Idouri, Wendy Tönjes, Kim Kamperman, Sascha Balk, Ilvy van den Berg
• Etos: Ingrid van Kuilenburg, Anneloes Andringa