La Anónima Kids
PRIVATE BRAND: La Anónima Kids
RETAILER: La Anónima
COUNTRY: Argentina
CATEGORY: B1. New Brand
AGENCY: tridimage

BRIEF:
La Anónima is one of the largest retailers in Argentina. The LA KIDS package design delivers humor to attract its main target while delighting parents who make the purchase decision. Each illustrated scene gives a new meaning to the product in a playful and colorful way.

CREDITS:

• La Anónima Private Brand Manager: María Victoria Mariani
• Tridimage Design Directors: Adriana Cortese, Virginia Gines, Hernán Braberman
• Tridimage Project Manager: Guillermo Dufranc
• Tridimage Design Team: Karin Beck, Diego Jiménez
• Illustrator: Nicolás Abatemarco