Member’s Mark Electronics
PRIVATE BRAND: Member’s Mark
RETAILER: Sam’s Club
COUNTRY: United States
CATEGORY: B1. New Brand
AGENCY: Rouge 24, Inc.

BRIEF:
The packaging of this totally new line features metallic inks and foils, three-dimensional effects and graphic red light energy waves for a high-tech feel. The majority of product information appears on the back of the packaging for a simple, clean and easily accessible appearance.

CREDITS:

• Senior Brand Manager at Sam’s Club : Flemming Aase
• Creative Director : Michael Schmidt
• Designer : Bri Bigaouette