Roundy’s
PRIVATE BRAND: Roundy’s
RETAILER: Roundy’s
COUNTRY: United States
CATEGORY: G9. Packaged Goods
AGENCY: Equator Design

BRIEF:
Create a private brand to live the same brand message as retail space. Inject creativity, personality and clear point of difference from the national brand. Solution: create packaging as good as the food tastes and strong flexible identity, so products reflect each category and speak with personality.

CREDITS:

Tortilla Chips

• Designer: Martin Orme
• Creative Director: Jennifer Gaeto
• Account Manager: Bridget Lehrke

Potato Chips:

• Designer: Brett Anderson
• CD: Jennifer Gaeto
• AM: Bridget Lehrke

Kettle Chips:

• Designer: Martin Orme
• Creative Director: Michael Duffy
• Account Manager: Bridget Lehrke