Dreaming of Biscuits
PRIVATE BRAND: Jumbo
RETAILER: Jumbo Supermarkten N.V.
COUNTRY: Netherlands
CATEGORY: B1. New Brand
AGENCY: OD

BRIEF:
With the good spirit of the Dutch habit in mind of serving a biscuit with coffee and tea, Jumbo had a desire to redesign the range of PL biscuits. The new designs are playful, share on the proposition of each cookie/biscuit with a touch of dreaming. Because the pleasure of eating starts before.

CREDITS:

• Sabine Snijders-Simons (Jumbo)
• Frank van der Mei (Jumbo)
• Heide Boersma (OD)
• Menno Mulder (OD)
• Jurgen de Kok (OD)
• Merel van Tellingen (OD)
• Bodil Jane (Illustrations)
• Peek Creative Images (Photography)