Irresistibles BBQ Sauces & Marinades
PRIVATE BRAND: Irresistibles
RETAILER: Metro
COUNTRY: Canada
CATEGORY: G9. Packaged Goods
AGENCY: St. Joseph Communications
BRIEF:
We differentiate Irresistibles with a new line of flavor-intense marinades and grilling sauces that consumers can use to create unique food experiences. Bold designs featuring color-coded woodblock style typography on contemporary rustic backgrounds communicate the bold flavor profiles.
CREDITS:
- Design and Branding Creative Direction at Metro: Eric Gagnon
Agency: St. Joseph Communications Content Group
Designer (St. Joseph): Creeshla Hewitt
Creative Director (St. Joseph): Dennis Benoit
Illustrations: Gary Bullock
Prepress: SGS International
Supplier: ED Smith Foods