Wegmans Apple Sauce Pouches
PRIVATE BRAND: Wegmans Food You Feel Good About
RETAILER: Wegmans
COUNTRY: United States
CATEGORY: G9. Packaged Goods
AGENCY: Strategia Design

BRIEF:
Each element of the package evokes a sense of fun, mixing photography (real fruit product) and illustration with gestural strokes on a textural background. The product structure is positioned toward the active child on-the-go with 3 delicious flavors.

CREDITS:

• Deborah Ginsburg
• Candy Piemonte
• Kurt Scaggs
• Dave Harrington
• Kerry Smyth
• Tracy Price