Imagitarium Products
PRIVATE BRAND: Imagitarium
RETAILER: Petco
COUNTRY: United States
CATEGORY: G13. Pet Products: food and accessories
AGENCY: Petco

BRIEF:
Our goal was to illuminate the beauty of aquariums and terrariums, using blues for aquariums and yellows/oranges for terrariums. Product sits center stage with a sun’s rays shining through it, which has a dream-like effect. The copy is playful and informative on side and back panels.

CREDITS:

• Agency: Petco Animal Supplies, Inc. In-house creative packaging team
• Creative Director: Lorena Rios
• Graphic Design: Lindsey Schmal
• Production: Joe Beland
• Copywriter: Lauren Ventura and Jackie Hade
• Photography: OneKreate
• Product photography: OneKreate
• Manufacturers/Packaging Suppliers: Aquariums: Kollercraft, Moss: Shanghai Grandware, Reptile Clippers: Engreat