Tempting Mediterranean Beauty Secrets
PRIVATE BRAND: Les tentations Mediterraneennes (“Mediterranean Temptations”)
RETAILER: Guardian
COUNTRY: Malaysia, Singapore
CATEGORY: B1. New Brand
AGENCY: Muse Creative
BRIEF:
Among Asian consumers, the Mediterranean is a desirable location famous for its rich culture of beauty. Les Tentations Mediterraneenes unlocks these revered beauty secrets thanks to a tempting formulation with natural local ingredients, featuring luxurious, pampering and stimulating products.
CREDITS:
- Client lead: Elyse Lee Mee Ling, Segolene Defline
- Design lead: Iris Lee (Muse Creative)