WinCo Foods Pet Food
PRIVATE BRAND: WinCo Foods
RETAILER: WinCo Foods
COUNTRY: United States
CATEGORY: G13. Pet Products: food and accessories
AGENCY: Marketing by Design

BRIEF:
Proving the elasticity of the new WinCo brand, this range of Pet Foods is driven by a concise claim hierarchy, multiple on-shelf display possibilities, and did we mention a bunch of cute cats and dogs?

CREDITS:

• Production Director: Richard Taylor
• Creative Director: Steve Martin
• Designers: Kailen Eaker & Tracy LeMere
• Account Director: Maria Dubuc
• Private Label Director: Sasha Tsaryuk
• Production Art & Content Management: Kim Burns & Roger Calado