Irresistibles Frozen Treats
PRIVATE BRAND: Irresistibles
RETAILER: Metro
COUNTRY: Canada
CATEGORY: G10. Frozen
AGENCY: St Joseph Communications

BRIEF:
Visual cues of artisanal craft and quality ingredients target adults seeking an exceptional experience beyond everyday frozen treats. The presentations highlight the products’ premium appeal and set a new standard for the category.

CREDITS:

• Design and Branding Creative Direction at Metro: Eric Gagnon
• Agency: St. Joseph Communications Content Group
• Designer (St. Joseph): Creeshla Hewitt
• Creative Director (St. Joseph): Dennis Benoit
• Photographer: TILT
• Prepress: SGS International
• Supplier: Aliments Lebel