Expressi Range
PRIVATE BRAND: Expressi
RETAILER: ALDI
COUNTRY: Australia
CATEGORY: B2. Redesigned Brand
AGENCY: Motor Brand Design

BRIEF:
Advances in pod technology are reflected in the Expressi revitalization while maintaining brand recognition. The focus is shifted from product education to emotion, driving appetite appeal. Pre-existing designs are embellished with foiling, new photography and embossing to add depth.

CREDITS:

• Design Director – Peter Cooper
• Group Account Director – Nikki Moeschinger
• Project Manager – Alex Sinclair
• Brand Manager – ALDI Stores
• Photographer – Rick Lee