Limited Time Originals – Holiday

SILVER
Brand: Giant / Stop & Shop
Retailer: Giant / Stop & Shop
Country: United States
Category: B4. Holiday or Limited Edition Private Brand
Agency: Ahold Own Brands Design

Summary:
The evolution of Ahold’s Limited Time Originals program in 2017 started with a revised Limited Time Originals logo. The seal that once acted as a limited time endorser, has been retooled and repositioned as the brand. Seasonally inspired flavors delivered within a uniformed, yet festive, pack.

Credits:

• Senior Vice President, Own Brands: Juan De Paoli
• Creative Director, Designer: Paul Skozilas
• Director of Merchandising: Mark Gilliand
• Director of Brand Management: Kasey Sheffer