El Corte Inglés Panettone

SILVER
Brand: El Corte Inglés
Retailer: El Corte Inglés
Country: Spain
Category: B4. Holiday or Limited Edition Private Brand
Agency: tridimage

Summary:
El Corte Inglés from Spain celebrates Christmas each year with limited edition panettones. The small tins design resembles wrapping papers in order to make them look as gifts. The large tins convey the traditional feeling of the traditional Italian Panettone producers in order to embellish the most important celebration of the year.

Credits:

• Brand Manager: José Antonio Rojano López
• Design Directors: Adriana Cortese, Hernán Braberman, Virginia Gines
• Project Manager: Guillermo Dufranc
• Art Director: Natalia Gioiosa