Irresistibles Smoothie Mix
SILVER
Brand: Irresistibles
Retailer: Metro s.e.n.c.
Country: Canada
Category: G4. Frozen
Agency: Pigeon brands
Summary:
Active and health-conscious consumers are seeking fresh, transparent products to help them make more nutritious food at home. How can a smoothie mix deliver this and stand out to consumers?
In the culinary world, great chefs know the key to great tasting food is mise-en-place; the perfect ingredients measured and prepared, ready to use. We used vibrant photography to evoke this from the home chef’s perspective, showing prepared fresh fruits and vegetables along with the final smoothie and a bold product description.
Credits:
- Client: Metro s.e.n.c
- Director, design, and packaging: Marie Horodecki-Aymes
- Design and branding creative direction manager: Eric Gagnon
- Agency: Pigeon
- Creative director: Olivier Chevillot
- Designer: Jessika Neal
- Group account director: Armelle Dubourg
- Production director: Phillippe Morin
- Photographer: Christian Lacroix
- Prepress: SGS
- Printer: Flexipak
