Great Value Ice Cream Cones
SILVER
Brand: Great Value
Retailer: Walmart
Country: United States
Category: G3. Packaged Goods
Agency: Parker Williams
Summary:
Walmart took the opportunity to challenge and refresh the current look of Great Value with a modern redesign working as a family across different segments.
This playful range for Great Value ice cream cones evokes the excitement of the carnival and circus. Illustrated characters interact with the photographic product to delight both children and adults alike, by taking them on a nostalgic journey of sweet fun.
Credits:
- Creative Director: Jo Saker
- Design Director: Andrew Cole
- Account Director: Samantha Lee
- Senior Account Manager: Christoforou Christoforou
- Walmart Design Lead: Sarah Paskell
