Leaps & Bounds Toys
SILVER
Brand: Petco Leaps & Bounds
Retailer: Petco and Unleashed by Petco
Country: United States
Category: B2. Redesigned Brand
Agency: Periscope & Petco Animal Supplies, Inc.
Summary:
Playtime: the best part of a pet’s day, but often overlooked by customers purchasing cheap, bargain bin dog toys. Leaps & Bounds features superior quality, rigorous safety standards, and products that challenge our pets’ bodies and minds. Our packaging needed to capture the energy of pet play and educate customers about the toys’ benefits. Simple, modern silhouettes and a bright, bold color palette instantly attract attention in store, and the addition of the Tough-O-Meter rating scale helps customers select the best toy based on their pet’s play style. Whimsical, yet functional, product names explain exactly how pets instinctively interact with a product, adding an educational moment despite limited space.
Credits:
- Art Director: Francesca Mahoney
- Brand Director: Francesca Mahoney
- Creative Directors: Richard Gordon-Smith, Rob Peichel
- Designer: Shayla Nesheim
- Illustration: Richard Gordon-Smith
- Copywriting: Peter Ripple
- Packaging Engineer: Peter Foltz
- Production Artist: Nicholas Possedi
- Photographer (product): OneKreate
- Photographer (packaging): Petco In-House Photography studio
- Printer: Ningbo Fenghua Sinso Printing Co., Ltd.
