7-Select GO!Smart Cold Pressed  Juice

SILVER
Brand: 7-Select
Retailer: 7-Eleven
Country: United States
Category: G6. Beverages: Non-Alcoholic
Agency: Brandimage

Summary:
These new organic, cold-pressed juices are part of 7-Select’s GO!Smart private brand line of premium better-for-you snacks and beverages. The design balances the need to inform with the desire to maximize product visibility by taking a bold typographic approach. The use of minimal color and imagery on a clear label is intended to rival designs found in free-standing, freshly prepared high-end juice bars.

Credits:
Executive Creative Director – Don Childs, Art Director – Scott Smith, Designer – Scott Smith, Production Artist – Ree Foltz, Brand Managers – Jenny Price & Anna Oris