SIMPLY ME BEAUTY
SILVER
Brand: Simply Me
Retailer: 7-Eleven
Country: United States
Category: P4. Beauty: perfumes, cosmetics, make-up, etc.
Agency: Brandimage
Summary:
7-Eleven was seeking to bring more female customers into their stores with a high quality, yet affordable cosmetics and beauty tools line. The seasonal on-trend assortment was specially geared to millennial “glam seekers on the go”. Utilizing black packaging to convey simplicity and sophistication, we created a sleek, modern brandmark, adding a touch of elegance through the use of gold foil-stamping and clean lines.
Credits:
- Executive Creative Director – Don Childs
- Art Director – Scott Smith
- Designer – Jeff Raulie & Amanda Denhart
- Production Artist – Ree Foltz
- Brand Managers – Jenny Price & Anna Oris
