Xavier
GOLD
Brand: Xavier
Retailer: Action
Country: Netherlands
Category: P3. Body Care
Agency: Yellow Dress Retail
Summary:
Problem: Action introduces a new hair styling product range to compete with national brands.
Objectives:
To unite the traditional grooming experience with a contemporary look and feel.
Creative solution:
Visualizing craft in logo by integrating the scissors and use of curved typefaces and baselines in the layout. Combining a modern color palette with classic barber design cues reflect a contemporary grooming style.
Credits:
- Brand manager client: Erwin Wentink, Hans van Hattem, Ellen van Winkel
- Designer: Tamas Paszto
- Art director: Michelle Wiegman
