Etos Face Mask

BRONZE
Brand:Giant / Stop & Shop
Retailer:Giant / Stop & Shop
Country: United States
Category: P4. Beauty: perfumes, cosmetics, make-up, etc.
Agency: Ahold Own Brands Design

Summary:
ETOS makes an exciting entry into the Bath and Body set by adding Face Masks. With a hot price point and trending accents like dead sea minerals and charcoal, the last executional element is to simply deliver the Etos branding with a color palette and flavor/scent cue imagery that demand your attention, while also accurately representing the product you’ll get inside the package.

Credits:

• Senior Vice President, Own Brands: Juan De Paoli
• Creative Director, Designer: Paul Skozilas
• Director of Merchandising: Mark Gilliand
• Director of Brand Management: Kasey Sheffer