Giant / Stop & Shop Pasta Sauce

BRONZE
Brand: Giant / Stop & Shop
Retailer: Giant / Stop & Shop
Country: United States
Category: G3. Packaged Goods
Agency: Ahold Own Brands Design

Summary:
The goal is to communicate premium quality with unique flavors within the Giant / Stop & Shop first label Pasta Sauce label. In addition to the premium nature of the product, the package should also leverage traditional, artisan Italian culinary cues. Signature ingredients must be the hero to each signature flavor while maintaining a design that stands out on the shelf amongst a plethora of competitors.

Credits:

• Senior Vice President, Own Brands: Juan De Paoli
• Creative Director, Designer: Paul Skozilas
• Director of Merchandising: Mark Gilliand
• Director of Brand Management: Kasey Sheffer