Fresh Thyme Freeze Dried Fruit

BRONZE
Brand: Fresh Thyme
Retailer: Fresh Thyme
Country: United States
Category: G3. Packaged Goods
Agency: The Creative Pack

Summary:
New to Fresh Thyme stores, the Freeze Dried Fruit range is made with 100% Real Fruit and no artificial anything! The giant fruit illustrations grab your attention while also creating a charming backdrop for each product title. This billboard style approach to illustration creates an impactful design that is pure and vibrant, just like the product – plus, it makes the product a breeze to navigate on the shelf.

Credits:

• Creative Director: Danielle Beal
• Designers & Illustrators: Heather Storie, Corey Czer, Paola Ip, Emma Tung
• Project Management: Fern Serna