Uniquely J Badass Espresso

Brand: Uniquely J
Retailer: Jet.com
Country: United States of America
Category: G3. Packaged Goods
Agency: Elmwood

Summary:
Think about the stuff you buy all the time. Olive oil. Paper towels. Double-seal sandwich bags. Sure, it gets the job done. But do you really love any of it? Just because sandwich bags aren’t anything special doesn’t mean they can’t be — and that’s why we created Uniquely J. Because the everyday deserves an upgrade. What’s unique about Uniquely J? We offer high quality at fair prices. We only give you good options — no trade-offs here. And we always find unexpected ways to wow you.

Our coffee illustrations were developed using a tattoo style artwork. Each SKU was designed using elements that relate to the individual roast of coffee. For our Badass Espresso, we went with a “badass” skull. We also differentiated our espresso skus by using a black colorway as opposed to the more natural look of the single serve, ground, and whole bean coffee skus.

Credits:

• Creative Director, Laura Kind
• Agency, Elmwood