Marks & Spencer: Find Your Formula

Category: B7. Beauty
Retailer: Marks & Spencer
Country: United Kingdom
Agency: DewGibbons + Partners

Summary:
First devising the proposition ‘Find Your Formula’, we then reviewed pack designs for 6 collections/dozens of products. It’s impactful, consistent and easy to navigate, whether seen in-store or online. Elevating each product’s key benefit and the result gives the entire portfolio a new-found confidence.

Credits:

• Nick Vaus: Partner + Creative Director
• Sara Jones: Partner + Client Services Director
• Matt Gilpin: Design Director
• Stephanie Pearce: Account Manager