Premier

Category: B2. Redesigned Brand
Retailer: Canadian Tire Corporation
Country: Canada
Agency: Jackman

Summary:
Premier paint was completely revitalized to deliver a simple and impactful consumer experience. The modern design and use of iconography communicate product benefits addressing consumer needs.  The design also translated in-store leading to increased quality perception, brand awareness, and sales.

Credits:

CANADIAN TIRE TEAM:

• Anthony Wolf – AVP, Consumer Brands Division
• Neema Shah – Brand Manager
• Sarah Levine – Associate Brand Manager
• Tracy Platt – Brand Development Manager
• David Quan – Product Development Manager
• Bruce Cooper – Sr. Product Development Consultant
• Norm Green – Packaging Lead

JACKMAN TEAM:

• Anthony Swaneveld – Associate Creative Director
• Charli Smits – Designer
• Rob Snider/Chris Barany – Production Design
• Natalie Sammut – Director, Creative Integration
• Marlee Martel – Director, Production