Beauté Blizz

Category: P7. Beauty
Retailer: Mannings / Dairy Farm Intn’l
Country: Hong Kong
Agency: Passionfruit Asia

Summary:
Beauté Blizz was totally redesigned to be a simple, fresh and youthful approach to skin care, with natural ingredients. Young women in China relate to the character, “Lizzy”, who is young, energetic and innocent. Graphics are vivid and engaging – an adventure of a woman’s “blossoming beauty”

Credits:

• Project Leader: Craig Briggs
• Creative Directors: Harumi Kubo, Liem Cheung
• Client Lead: Segolene Defline
• Brand Manager: Wency Kwok