Human Nature
Category: P4. Clothing
Retailer: ANWB
Country: Netherlands
Agency: Yellow Dress Retail
Summary:
Current shoeboxes look outdated, without stopping power not reflecting the high quality of the shoes. Create a design that can be an eye catcher in stores. The redesign transformed the current used graphic footsteps towards real life footsteps on various grounds. Large store visibility.
Credits:
- Brand manager Client: Jeroen Natrop, Saskia Bosma Munter
- Designer: Michelle Wiegman, Janneke Visser
- Photographer: Peek
