7-Select Tin Mints

Category: G9. Packaged Goods
Retailer: 7-Eleven
Country: United States
Agency: Brandimage

Summary:
7-Eleven was introducing all natural peppermints for people who wanted fresh breath without all the artificial ingredients. Since the tins can carry badge value and can even be conversation starters, we designed them to be cool, classy, confident and bold.

Credits:

• Executive Creative Director: Don Childs
• Creative Director: Scott Smith
• Design Manager: N/A
• Designer: Jeff Raulie
• 
Production Manager: Bud Halbeisen
• Photo/Illustration: Mike Wepplo