Irrestibles Vegetable Chips
Category: G9. Packaged Goods
Retailer: Metro
Country: Canada
Agency: St. Joseph Communications
Summary:
A rebranding of a previously existing line under our premium Irresistibles name, highlighting the healthier nature of this baked-not-fried product with sophisticated adult flavors and premium quality setting and visual appeal. Improved color impact and brand integrity on the shelf.
Credits:
- Agency: St. Joseph Communications Content Group
- Designers (St. Joseph): Creeshla Hewitt
- Design and Branding Creative Direction (Metro): Eric Gagnon
- Creative Director (St. Joseph): Dennis Benoit
- Account Director (St. Joseph): Anna Agozzino
- Photography: Dominique Malaterre / TILT
