Harmon’s Fresh

Category: G8. Fresh
Retailer: Harmons Neighborhood Grocer
Country: United States
Agency: The Brand Chefs

Summary:
Harmons Fresh Tier expanded into fresh juices! The colorful and crisp design stands out on the shelf and allows the product to be the hero. The woodcut-inspired icons give the packaging a handcrafted feel. The design adapts to a variety of label formats and offers clear navigation for the consumer.

Credits:

• Creative Director: Kimberly Mallek
• Art Director: Kimberly Mallek
• Production Manager: Michael Miller
• Graphic Design: Ava Gretzinger
• Marketing Director: Tara Haynie
• Marketing Manager: Sarah Mitchell