Your Majesty

Category: B1. New Brand
Retailer: Woolworths Limited
Country: Australia
Agency: Marque Brand Consultants

Summary:
Premium cat food. Pet owners in this category treat their cats as more than family. They worship their furry friends, placing them on a pedestal as royalty. Developed with a fitting crown to make a gourmet statement that meets the needs of parents. We chose a proud and regal cat to depict respect.

Credits:

• Design team: Craig Burrows, Sabina van Koert
• Design Realisation: Don Reynolds
• Photographer: Steve Clark
• Art Direction: Sabina van Koert
• Project Manager: Mariella Menato