SIMPLICITY

Category: P6. Body Care
Retailer: SIMPLICITY
Country: Argentina
Agency: tridimage

Summary:
SIMPLICITY was built on an austere graphic identity which was distinctive for few products but as the product range grew resulted in looking repetitive and dull. Our job consisted of keeping the key elements while creating a playful packaging design for each product to achieve consistency and uniqueness as well.

Credits:

• Tridimage Account Director: Sergio Salgado
• Tridimage Design Directors: Adriana Cortese, Virginia Gines, Hernán Braberman
• Tridimage Project Manager: Gimena Yagciyan
• Tridimage Design Team: Karin Beck, Mona Olsiewicz
• Farmacity Brand Manager & Innovation: Jorge Quarta
• Farmacity Brand Sub-Manager: Andrea Benas