Vertex Awards IV: Bronze Winners

  • Yosemite Road Wine
  • Category: G11. Beverages: Alcoholic
    Retailer: 7-Eleven
    Country: United States
    Agency: Brandimage
  • Summary:
    The Gen Y/millennial-age group was driving growth in the value wine segment. 7-Eleven’s goal was to strengthen its relationship with current consumers while resonating with the new, younger generation. The redesign revolutionized the label from a traditional wine to a unique iconic brand.
  • Credits:
  • Executive Creative Director: Don Childs
  • Creative Director: Scott Smith
  • Design Manager: Tim Binzer
  • Designer: Tim Binzer
  • Production Manager: Ree Foltz
  • Photo/Illustration: Tim Binzer
  • Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

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