Vertex Awards IV: Bronze Winners
Metro Christmas
Category: B4. Holiday or Limited Edition
Retailer: Metro
Country: Canada
Agency: St. Joseph Communications
Summary:
Create a coordinated seasonal merch. program breaking with tradition in favor of fresh custom design motifs deployed on a range of offerings & promoting a winter holiday feeling across the store. Record sales + support of Irresistibles as the purveyor of unique, premium yet accessible food indulgence.
Credits:
Agency: St. Joseph Communications Content Group
Designers (St. Joseph): Creeshla Hewitt, Jennifer Ireland
Design and Branding Creative Direction (Metro): Eric Gagnon
Creative Director (St. Joseph): Dennis Benoit
Account Director (St. Joseph): Anna Agozzino
Illustration: Patricia Pino