We are proud to present the Vertex Award IV Bronze winners.

This year we will host the first ever Vertex Awards Celebration. The event will be held, just prior to the PLMA International trade show, May 15th, 2017 from 6:00-8:00 pm at the Hilton Amsterdam, Netherlands. All retailers, agencies, manufacturers and service providers are welcome to join us for this Free event.

Great Value Organics

Category: B1. New Brand
Retailer: Walmart Store Inc.
Country: United States
Agency: Parker Williams

Summary:
Great Value Organics was launched to make quality organic food accessible. The brand identity heroes ‘Organic’ and is supported by a dappled green background driving emotive cues of wholesomeness.  The color system helps customers differentiate between product variations to pull out health benefits.

Credits:

• Creative Director: Jo Saker
• Design Director: Andrew Cole
• Account Director: Samantha Lee
• Senior Account Manager: Christoforou Christoforou
• Senior Director Brand, Design, Packaging for Private Brands at Walmart: Sarah Paskell