AWARD: Silver
Fresh Thyme Frozen Pizzas
PRIVATE BRAND: Fresh Thyme
RETAILER: Fresh Thyme
COUNTRY: United States
CATEGORY: G10. Frozen
AGENCY: The Creative Pack

BRIEF:
To create packaging for a range of Italian imported frozen pizzas that follows the established brand guidelines. Using a specific flat illustration-style to depict delicious, appetizing pizza was challenging but now helps the range stand out from a crowd of photographic solutions.

CREDITS:

• Director of Private Brand: Robin VanDenabeele
• Creative Director: Danielle Beal
• Designers & Illustrators: Heather Varano, Mark Whyte
• Project Management: Fern Serna