AWARD: Silver
Little Spoon
PRIVATE BRAND: Little Spoon
RETAILER: ALDI
COUNTRY: Australia
CATEGORY: G10. Frozen
AGENCY: Motor Brand Design

BRIEF:
The product offers a clean, fresh and healthier indulgence with a pleasing minimalist design that effortlessly stands out in the freezer. The packs lend cues from interior design trends, with tonal patterning to keep the message fun. Balance, a key factor in healthy indulgence, is emphasized.

CREDITS:

• Design Director – Peter Cooper
• Group Account Director – Nikki Moeschinger
• Project Manager – Alex Sinclair
• Brand Manager – ALDI Stores