AWARD: Silver
Fresh Frozen vegetables
PRIVATE BRAND: Jumbo
RETAILER: Jumbo Supermarkten N.V.
COUNTRY: Netherlands
CATEGORY: G10. Frozen
AGENCY: OD

BRIEF:
Frozen goods are not only very convenient, products like vegetables are extremely healthy when the are harvested and frozen directly. The new design for the frozen veggies reflect a fresh pack by using information for credibility combined with outstanding fresh photography.

CREDITS:

• Frank van der Mei (Jumbo)
• Niels Alkema (OD)
• Marleen van de Pol (OD)
• Wilkins (Photography)