AWARD: Silver
Bootique Halloween Shop
PRIVATE BRAND: Bootique
RETAILER: Petco and Unleashed by Petco
COUNTRY: Netherlands
CATEGORY: B4. Holiday or Limited Edition Private Brand
AGENCY: Petco Animal Supplies, Inc. In-house creative packaging team

BRIEF:
Bootique is our Halloween seasonal shop that sells pet costumes, accessories and toys. Our goal was to delight customers with exaggerated colors, and Day of the Dead-themed elements. Each product has a playful, Halloween-inspired name to get pet parents in the spirit of the holiday!

CREDITS:

• Creative Director: Lorena Rios
• Graphic Design: Lindsey Schmal
• Production: Lindsey Schmal and Nicholas Possedi
• Copywriter: Lauren Ventura
• Product photography: OneKreate
• Printer/Packaging Supplier: Fenghua Sinso Paper Products Manufacturing Co., Ltd
• Manufacturers: Plush Toys and Dog Costumes: Pet Party, Light-up Toy: Sincere, Cat Costumes: Taiwan AiDi, Dog Treats: Foppers