AWARD: Silver
Candy Stripes Color Paper
PRIVATE BRAND: Office Depot Brand
RETAILER: Office Depot Office Max
COUNTRY: United States
CATEGORY: B4. Holiday or Limited Edition Private Brand
AGENCY: Office Depot Inc. – Private Brand Creative

BRIEF:
Our new approach to quarterly promotional private brand packaging makes package, messaging & the product work together, creating an engaging & feel-good experience. The bright paper colors get a fun holiday look in a holiday candy boutique inspired design and sweet color names.

CREDITS:

• Creative Director: Mary Sarlo Carmichael
• Design Manager: Marjolijn Chung-Elbert
• Production Designers: Felix Muniz, Erica Englund
• Release Artist: Terry Coffy, Rodrigo Patino & Maximus Kahng
• Copywriter: Christa Sands
• Print Management: Sharon Gross & James Dobos
• Program Manager: Casey Makel